One of the differentiating factors between Awriter 11 and other content and copywriting companies is that our founder and leader copywriter Lisa, has an academic and professional background in sales and marketing. We not only provide our clients with content and copy solutions to grow and scale their businesses from a copy perspective, we also incorporate sales and marketing strategies. Here are some marketing tips for small business owners on what customers look for when they shop with a new business. Focus on building trust.
Customers are more likely to shop with a new business when they feel that they can trust the business. This means that small business owners should focus on building trust through their marketing efforts, website design, and customer service.
Here are a few ways that small business owners can build trust with their customers:
Be transparent: Be honest about your products, services, and pricing. Customers appreciate transparency, and it helps to build trust.
Provide social proof: Share customer testimonials and reviews on your website and social media channels. This can help to build credibility and trust with potential customers.
Offer a satisfaction guarantee: Offer a refund or exchange policy to show customers that you stand behind your products or services.
Be responsive: Respond to customer inquiries and feedback in a timely and helpful manner. This can help to build a strong relationship with your customers.
Use secure payment methods: Use secure payment methods on your website to protect your customers' personal and financial information.
By focusing on building trust with their customers, small business owners can create a strong foundation for their business and attract new customers.